A lot of businesses these days are choosing to invest in promotional clothing. You may not realise this, but promo clothing can help your business in so many different ways.
Want to know how?
Then feel free to check out this list of the top seven ways your business benefits from promotional attire:
Helps You Gain New Customers
By handing out promotional clothing to people, you have the potential to gain new customers for your business. The clothing opens a dialogue between you and the consumer, you may meet them at an event, drawn them in with your clothing, and end up securing a sale! Similarly, the clothing can be used as an incentive to influence a sale. For example, a consumer might see one of your products and be on edge as to whether or not they should buy it. Then, they see that they’ll get a free item of clothing and it influences them to buy. It may not seem like it at first glance, but it’s a very smart way to try and expand your customer base.
Inspires Customer Loyalty
As well as helping your business gain new customers, promotional clothing can be used to keep customers loyal too. Make it part of your business that you give out free items of clothing as a reward to loyal customers. They’ll love getting something for free, and it’s little gestures like this that inspire them to stick around for the long-term. You can even incorporate a tiered system to help keep your customers around for even longer. They start off getting a cap for free, then they get a t-shirt, then a hoodie, then a coat, and so on. The more committed they are, and the more money they spend, the more free stuff they get.
Free Promotion For Your Brand
The beauty of promo clothing is that you get to see free promotion for your brand. Whenever someone wears your clothing, they promote your business for you. If you hand out 100 t-shirts to people, that’s 100 people walking around wearing things with your brand logo/name for all to see. Plus, your employees can wear them as well, meaning you get free promotion from them on their way to and from work.
Improves Your Professional Reputation
Let’s say you use your promotional products inside your business premises and get your staff to wear them. Along with ensuring they promote your brand on their lunch break, you also ensure you maintain a professional image. Anyone that enters your premises will see everyone looking neat and tidy in your branded clothing.
Leads To Improved Brand Recognition
By handing out promotional clothing to consumers, you get your brand into their minds. Every time they look in their closet they see your logo and business name. It becomes ingrained in their brain to the point where they instantly recognise your brand. Having good brand recognition is essential as it makes consumers think of you before anyone else.
Acts As A Trendy Business Card
Business cards are a very effective way of getting people to remember your brand and contact you at a later date. But, with promotional clothing, you can enjoy the same effect but in a much trendier package. You can walk around wearing a jacket with your brand name and number embroidered on the back of it for everyone to see. There’s every chance a passer-by will look at your jacket, and remember the name they see. Later in that day they’ll go online, type in the name of your brand, and find themselves on your website. From here, they might even contact you. You see, you’re essentially walking around in a business card, but you don’t have to try and hand one out to everyone.
Long-Lasting Exposure For Your Company
No doubt your business is desperately trying to gain more exposure. In fact, you’ve probably spent a lot of money on adverts to try and get the word out there. This is a decent idea, but adverts cost a lot of money to run all the time, and they might not last forever – particularly print-based ones. On the other hand, promotional clothing offers long-lasting exposure for your company. People will wear your clothing for many months and years, ensuring that word constantly gets out there. The best thing is, there’s only the one-off cost of getting the products made. This arguably makes promo clothing more effective than many advertisement forms.
There you have it; 7 ways promotional clothing can help your business. Feel free to check out all of our branded clothing options if you want to enjoy all the benefits listed above!
