Embroidery for business is the art of getting various things stitched and embroided onto different types of clothing. You can use this in a variety of ways to help benefit your company.

If you’re keen to know more about embroidery for business, please feel free to check out these five great ideas:

Brand logo embroidery

A classic way to use embroidery for business is to attach your brand logo to your workwear. This is such an effective way of promoting your company and raising brand awareness everywhere you go. It’s an idea that works well for many types of businesses as well. Self-employed contractors – like plumbers or builders – can wear an embroided logo on their clothes while they work. Retail businesses can have branded clothing that all employees wear while they’re in the store. It’s totally up to you how you wear your brand logo, but the important thing is to show it nice and clear on your clothing. The more people that see your logo, the better!

Employee names/initials

Another fantastic idea is to use embroidery to personalise your business clothing. If your staff are required to wear uniforms, then it helps if they have their names written at the top of their chests. This makes it easy for you to identify them, but it also gives a name for customers to see as well. Instantly there’s a more personal connection when a customer can call an employee by their name. Or, you could embroider their initials on the top for a similar effect. This isn’t as personal, but it still helps you differentiate your employees while giving them items of clothing that are personal to them.

Having the name or initials of your employees on your uniforms also makes them look more professional. It’s a slight change from the norm, but customers almost trust your company when they know the names of the employees. Plus, your staff will like having things with their names/initials on, which boosts company morale!

Brand slogan

As well as a brand logo, your business can benefit from a catchy slogan. Customers identify with slogans and this will boost your brand recognition. It should be short and snappy so it’s easy to remember, and it should relate to your business in some way. Once you’ve thought of a slogan, get it embroidered onto your work uniform!

The best place to put it is on the back, and it will compliment the logo on the front. When people see your slogan, they instantly become intrigued. In fact, they might try and look at the front of your top/jacket to see if there’s anything else there to see. As a result, they end up looking at your brand logo! Or, they may come up and ask you about the slogan, which helps you jump into a conversation about your business. In essence, it’s not inconceivable to generate leads thanks to your embroidered slogan.

Contact information

Embroidery for business can also be used to show off your contact information. You’ve probably seen this before on the back of polo shirts or jackets. Business owners will buy things to wear as they work, then get a phone number embroided on the back. Now, whenever someone is walking behind you, they see your business contact information.

It’s a smart idea, and you could also play around with other contact details too. Perhaps you embroider your email address on the back of a jacket, or maybe even your physical business address? With your contact information on display, it could help you bring in more leads.

Branded merchandise

All businesses should create merchandise as it opens up so many new opportunities. With embroidery for business, you can start selling merchandise with your brand logo on it – or any other designs/slogans. This is a superb way to open up a new revenue stream and get a little bit of extra cash on the side.

However, the main reason for merchandise is to help promote your business. If you sell a branded top to someone, they’ll basically be promoting your brand whenever they wear it. Merchandise is also fantastic to give out at business events and conferences. Create an embroidered hat with a logo or slogan on and give them away for free. Again, it’s free advertising whenever someone puts the hat on. There are so many ways that you can play around with branded merchandise. But, you must have embroidery to get some kind of brand recognition emblazoned on the merch.

You can use embroidery for business in so many exciting ways to your advantage. Try any of the ideas above if you want to give some extra oomf to you work uniform or merchandise.