Category: Promotional Ideas

Business uniforms or branded workwear have a variety of benefits for your company. They help you to present a cohesive image to the public, as well as bringing your team together. Branding your workwear using embroidery is a smart way to create a strong brand identity and spread brand awareness.

Get Your Name Out There

Getting people to recognise your name and logo are big parts of improving brand awareness. The more people start to connect your name and logo to your brand, and the products or services that you offer, the better known your brand will be as a whole. Using workwear for your employees, you can create free advertising for your business in a number of ways and places. Your employees effectively become moving advertisements, and they help to get your name and logo out there. Whether they are based in one place, such as a store, or they conduct work in a number of different locations, people will see their uniforms with your branding.

Even when your employees are going to and from work, and other occasions when they’re not working, people will see your branding. This will help to put your brand into their minds, especially if they see your name and logo in other locations too. People will recognise your brand as being established and respectable, and begin to think of you when they need what you have to offer.

Whenever someone sees the branding on your workwear, they will see that there is a professional business behind it. Branded workwear shows that your business is respectable and has the power and size to have smart uniforms that proudly show a logo. Your business isn’t afraid to identify itself.

Connect Your Brand to Your Customer Service

The visual elements that help to make up your brand are just one part of the things that form a brand. There are other things that are needed to make a recognisable brand, including the service that you offer your customers. When you use branded workwear for your employees, it’s a way to connect your brand to the customer service that you want your workers to provide. Whenever someone interacts with one of your employees while they are wearing branded workwear, that person will associate your name and logo with the service that they are receiving. Continue reading 3 Ways You Can Gain Brand Awareness Through Workwear

Customer service is an essential part of running a business. In any survey you might read about what customers are looking for from companies they patronise, you’ll find that the level of service is either near – or right at – the top. Essentially, if a customer is not confident that they’ll receive the appropriate level of service, they’re likely to walk right out of any business before even attempting to find out any more. Continue reading Workwear Branding for 2020: Why You Should Brand Your Business Uniforms Using Embroidery

Many people look for ways to advertise their business, but they don’t realise that custom embroidery could be one of the best ways to brand their business. Custom embroidery offers so much value to your company, and when you choose to brand your apparel with your logo, your colours or your sloga, you immediately appear more professional, trustworthy and a better established business. Continue reading Embroidery for Branding Apparel and Marketing Solutions

There is no denying that branding means a lot in the business world. You want your customers, suppliers, and even competitors to know who you are!

The first step to good branding is by having a memorable company name and logo. Once you’ve taken care of that, you must apply those things to your products, stationery, etc. The thing is, some businesses don’t realise the importance of branded workwear.

Does your organisation have staff that meet customers face-to-face? If so, it makes sense for them to wear a uniform. Of course, there will be some occasions where formal attire such as suits would be a better idea. But, for most of the time, having your employees wear a branded uniform is a good idea. Continue reading 7 Things To Consider When Selecting Your Corporate Workwear

You’ve worked hard to build a brand that stands out even in a sea of competition. You understand that branding is a comprehensive and all-encompassing discipline. You know that it’s not just about your logo. Everything you and your employees do and say is a contributing factor in your branding. Your brand is in everything from the colour scheme of your business premises to the wording in your homepage. It’s present in everything from the way you answer the phone to the way you handle customer complaints. Continue reading Custom Embroidery for Workwear: Free Advertising

When you run your own business, your brand is everything. Your brand is what differentiates you from your competitors. It’s what makes you stand out from the crowd in a market teeming with other businesses just like yours. It’s the reason why your clients and customers trust your business and keep coming back. It’s what people say about you when you’re not in the room! But there’s far more to your branding than your pretty logo and your clever slogan. Continue reading Your Workwear is Your Brand Identity

Cultivating a brand image is crucial for all businesses. With a brand image, you give something for people to identify with.

As such, you can help generate leads and grow a steady customer base. This is all well and good, but how do you start building up your brand image?

Many options are available, but embroidered workwear is perhaps the best one out there. In this blog post, we’re going to have a little discussion about embroidered workwear, how your business can use it, and the benefits it will bring. Continue reading Embroidered Workwear: Your Logo, Your Colours, Your Brand

Embroidery for business is the art of getting various things stitched and embroided onto different types of clothing. You can use this in a variety of ways to help benefit your company.

If you’re keen to know more about embroidery for business, please feel free to check out these five great ideas: Continue reading Embroidery For Business: 5 Great Ideas

If you want your staff members to work as a team, it makes sense to have them look like a team. Branded workwear has the potential to give your team an identity and help them to forge more of a team mentality.

So, if you’ve been looking for ways to bring your team together and you’re wondering if team branded workwear is the way to do it, we’ve got some vital information for you to read. These are the key benefits you can expect to achieve if team branding is something you decide to implement. Continue reading Team Branding: The Benefits of Branded Workwear

Many people wonder what the difference between embroidery and screen printing is.

If you are an industry professional the comparisons might be obvious, but to others there are many differentiations to explore. Hopefully this detailed article will help to unpick the main distinctions between the two types of embellishments. Continue reading Embroidery vs Screen Printing